7 Ways to Use AI in Hospitality + 4 Big Hotel Case Studies
hospitality, ai,
AI can help hospitality businesses deliver better experiences for their guests, streamline their operations and improve their marketing efforts.
Sounds too good to be true?
It’s not.
This article will cover seven actionable ways to utilize AI in hospitality along with four examples of hotels who are reaping the benefits of it today.
By the end of this post, you should have everything you need to leverage the power of AI in the hospitality industry today.
This Article Contains:
- What Are the Core Benefits of Using AI In Hospitality?
- 7 Ways to Use AI in Hospitality in 2025
- 4 Real World Examples of AI In Hospitality
- The Future of AI In Hospitality
- FAQs
What Are the Core Benefits of Using AI In Hospitality?
While we’ll break down the various ways you can use AI in hospitality later on, at its core, these are the four key aspects it can assist in:
Improving guest experiences
You can use AI to analyze guest preferences and provide guidance to help them book a room. Since an AI agent is available 24/7, you can provide instant responses to any inquiries a guest may have, even outside business hours.
Streamlining hotel operations
AI technology can assist in (or completely automate) numerous daily tasks, such as check-ins, reservations, billing, etc. This frees up your staff to focus on tasks that actually require a human touch.
Improving marketing performance
An AI tool can offer insights into the performance of your various marketing channels, so you know which ones are effective and which aren’t.
Boosting revenue
AI can indirectly help you increase revenue via some of the previous points we mentioned such as optimizing marketing spend. However, in a more direct way, it can also assist with automatically adjusting room rates based on demand to maximize earnings.
Let’s now get into seven areas you can leverage AI in hospitality in 2025.
7 Effective Ways You Can Use AI in Hospitality Today
If you’re looking to incorporate artificial intelligence into your hospitality operations, consider these seven opportunities:
Front Desk Management
The front desk can often get overwhelmed with calls from guests, in-person questions, handling reservations, and managing check-ins and check-outs.
As a result of this, you may lose calls and/or bookings when people get tired of waiting in line, or for your staff to pick up the phone.
With the help of AI, you can drastically lower the amount of calls that your front desk has to handle. This can be done via setting up automated check-ins and check-outs or AI-powered phone assistance for bookings.
For example, iovox can provide you with an automated booking system that captures booking details through an interactive voice system. It can check availability on its own, and offer alternative options when necessary.
We also offer missed call alerts so you can quickly follow up with people who wanted to book a room but hung up while waiting.
Marketing Insights and Segmentation
AI analytics can sort through large datasets to categorize guests based on their history with the hotel/restaurant and their preferences. This can help you create targeted ads for these segments and provide tailored services based on their historical needs.
AI’s analytical capabilities can also be instrumental in marketing attribution. If you know which ones perform best, you can better allocate your budget.
For example, you could use iovox’s Dynamic Numbers to assign a specific phone number to different marketing channels. That way, you can see which specific channels lead to the most bookings, and drop the ones that underperform.
Revenue Management
AI tools can help hotels adjust room prices in real time based on numerous variables. The analysis may include historical booking data, current occupancy levels, booking pace, but may also consider nearby events, competitor prices, and adjust prices for different types of guests.
This way, hotels can maximize the revenue they generate from bookings.
AI can also personalize upsells, such as dining packages and spa services based on the guest’s profile. For instance, if you use iovox’s call tracking, the conversational AIcan identify specific keywords that indicate a guest may be likely to book a massage, upgrade their room, or purchase a romantic dinner setup.
Operations
AI can streamline hotel operations by automating repetitive tasks and providing operational insights so you can optimize resources.
For instance, AI-powered scheduling tools can predict peak occupancy days and adjust temporary staffing levels accordingly. This reduces the risk of over- or under-staffing, which directly affects both guest satisfaction and operational efficiency.
An AI system can also assign housekeeping tasks dynamically, prioritizing rooms based on expected check-ins and check-outs, without needing to assign tasks manually.
You could even use AI to monitor stock levels of frequently used items—such as toiletries, linens, or breakfast supplies—and automatically reorder them when they run low. This way you’ll ensure nothing essential runs out during busy periods.
Security
Advanced AI solutions can improve the effectiveness of surveillance systems by monitoring video feeds and detecting suspicious behavior. It could send alerts without the need for constant human oversight.
This makes it easier—and more cost-effective—for hotels to maintain high levels of security across their facilities.
Facial recognition technology can assist with identity verification during check-in and keyless room access. With this technology, you can even provide contactless check-ins without sacrificing security standards.
Hotel Chain Management
If you’re the owner of a hotel chain, you’ll know that managing bookings and operations for all your locations can get very complicated very fast.
Fortunately, AI-powered tools like iovox allow you to track all your important data from a single centralized location, so you get a broad overview of the performance of all your hotels. For example, you can compare call data from different hotels to see which ones have a higher booking rate.
You can also use iovox’s Dedicated Numbers to give each of your hotels a localised number, while still processing these calls from a single location for maximum transparency.
Convenience and Accessibility
AI-powered smart kiosks, voice-activated robots, and voice-activated lights allow guests to comfortably control aspects of their stay with just their voice. This is an easy way to enhance customer service and improve accessibility for people with disabilities.
Now that we’ve covered the different ways you can utilize AI, let’s look at hotels that have already succeeded in doing so:
4 Real World Examples of AI In the Hospitality Industry
Take a look at these four examples of how AI is actively assisting hospitality businesses in 2025:
The Hilton Hotel
The Hilton group of hotels has adopted artificial intelligence in the form of a robot concierge at their front desk. This robot, named Connie, is powered by IBM's Watson supercomputer AI technology and answers guest inquiries and provides information related to local tourism.
This takes numerous routine questions off the front desk’s responsibility, opening them up to actually provide hospitality for their guests.
Aloft Hotel
This California hotel has implemented artificial intelligence in the form of smart entertainment systems, smart thermostats, and voice-controlled lighting.
Guests can now customize their room based on their preferences using Siri, the iPhone’s voice assistant, and control every aspect of their stay.
Guests can even get personalized recommendations for tourist attractions, places to eat, and more without having to leave the comfort of their room.
The Crowne Plaza
The Crowne hotel in San Jose has adopted AI in the form of a robot named Dash. Dash’s sole job is to provide guests with any requirements, such as snacks, toiletries, and any other amenities.
Since Dash is connected to the WIFI, it can monitor the requirements of each room and bring amenities to the guest's room when called upon. Dash is also completely autonomous and can return to its charging station when low on battery.
Marriott Bonvoy
With over 140,000 homes and villas worldwide, Marriott Bonvoy is a large-scale project that has implemented AI to allow customers to search for their ideal stay using natural language.
This means that instead of having to search based on a location, customers can now search based on their preferences, such as type of accommodation, things to do, and the type of vacation they want. Bonvoy can then recommend the best suited properties for their needs.
Now, if you’re still on the fence about adopting AI, let’s take a glimpse into the future of the hospitality industry and how AI fits into that picture.
The Future of AI In Hospitality
The future of hospitality is AI-driven, and it is evident in the way hotels and other hospitality venues are implementing AI into their business.
Let’s talk statistics:
73% of hoteliers believe that AI will significantly impact the hospitality industry, with 61% believing it will happen within a year. Additionally, 77% of hoteliers are planning to set aside 5-50% of their IT budget for AI tools and investments that can improve their guest experience.
Investment in AI is also expected to increase by 60% annually between 2023 and 2033 where it’s estimated to reach 8 billion USD by 2033.
In simple words — there’s no escaping it.
AI in the hospitality industry is here to stay and the earlier you get onboard, the better things are going to be for your hospitality business.
FAQs
Are There Any Disadvantages to Using AI In Hospitality?
Reduced privacy and human touch are two noticeable downsides to utilizing AI in the hospitality industry. However, both these drawbacks can be countered.
For example, with regards to security concerns, only use AI tools like iovox that adhere to well-structured GDPR policies and incorporate multiple privacy protocols to safeguard guest information.
When it comes to human touch, it’s important to emphasize that AI is not replacing your staff — it’s helping them. There will always be aspects that are best performed by people such as addressing guest requests/concerns — while others can be handled by AI — such as managing bookings and staff schedules.
Finding this balance is key for any hotel looking to utilize AI in 2025.
How does AI Affect Guest Privacy and Data Security?
As AI usage increases, so does the need for improved privacy and security protocols. Some steps that hotels can take in this regard are using data encryption, secure authentication protocols, and strictly following data privacy regulations.
Some AI-powered tools like iovox come with built-in privacy protocols such as automatically detecting and removing sensitive information from call transcripts such as credit card numbers. This ensures that your guest data is never compromised — helping you adhere to any local data regulations.
Conclusion
It doesn’t matter if you run a standalone hotel or a chain, any hotel can greatly benefit from implementing AI in 2025. From improving the guest experience to streamlining operations, AI is only going to get better at what it can do for the industry.
However, if you truly want to reap the benefits of AI in hospitality, you need the right tool.
Fortunately, that’s where iovox comes in.
With features to help you handle call bookings, analyze guest data, and spot areas for improvement — iovox has everything you need to successfully incorporate AI into your workflows.
So, why not get started today?
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