iovox Dynamic Numbers
Optimise call conversions by adding Dynamic Numbers to your marketing stack
Use iovox Dynamic Numbers to identify the origins of every call, optimise your marketing spend, and maximise ROI by tracking calls by session or source.
Optimise your marketing spend by tracking and analyzing by session or keyword, allowing you to zero-in on what’s working and what isn’t.
Customer Journey Insight
Knowing the page that ultimately lead to a call helps you tailor both the website and customer service sides of the journey.
Predictive analytics utilises machine learning to model historical data. With offline conversion data integrated, you can better predict future revenue based on marketing spend by channel or keyword.
How it works
Iovox Dynamic Number Call tracking helps you make the most of your marketing budget and maximize your ROI by having a pool of dedicated numbers added into your account in order to track your visitors. When a prospect visits your site, an iovox Number is assigned to that visitor. Iovox Numbers are dynamically swapped into your website for each session or visitor, so that each visitor has a unique dynamic number assigned to them.
Businesses that spend on multichannel marketing or Google Ads, and look to convert by phone, are ideal candidates for Dynamic Number Call Tracking.
- Source types: Google PPC, organic, referrals
- Landing page and referring domain information
- Dynamic tracking number called
- Date, time, caller ID and duration of call
Offline conversions are sent back to iovox such as: Quotes, sales, amount etc., for each caller.
In the Real World... Increase Ad Effectiveness without Increasing Ad Budget
Dynamic Numbers put marketers in a position to make ad budgets go further by investing in channels and keywords that drive results.
Call Session or Call Source
By redirecting marketing spend from channels that aren’t producing results, you gain freedom to reallocate your budget without wondering if it was the right decision. You’ll know which channel and keywords are making the phone ring.
Synchronise With Your Everyday Tools
In order to see the big picture, your data needs to integrate with the everyday workflows for your business. With Dynamic Numbers from iovox, your call data can be sent to the analytics and CRM tools you use every day so you can stay on top of your marketing campaigns. With call recordings and speech analytics, you can evaluate sales conversations by reconciling online and offline data in your CRM.